With tourist numbers slipping abysmally in most European countries over the past year, many of them are scouting around for new markets like India to make up for their losses. This has meant that European tourism boards are lining up with announcements to lure outbound Indians.
The most recent entry is Cyprus, which has tied up with tour operator Cox & Kings India to flag off a slew of activities to sell itself as a year- round family destination. The operator has announced that 100 free holidays to the Mediterranean nation are up for grabs.
It has also promised to keep coming up with affordable holiday packages aimed at families and honeymooning couples. “It’s a mid- haul destination that has three strong points for the Indian market: moderate climate, pristine beaches and as many as 19 Indian restaurants,” says Ashutosh Mehere of Cox & Kings. “What works best is that there is no recommended time to go for this destination. One can travel throughout the year.” The absence of a direct flight to Cyprus could turn out to be a dampener but for those who are looking for something new, this may be just a small hurdle. Keeping in mind how the market works, the operator has promised to promote Cyprus as a value- formoney destination. “Unlike other European destinations, a family can easily go there for five nights for under Rs 50,000 per person. The sum includes airfare, accommodation, meals and sightseeing,” Mehere says. And if you want more, you can club Cyprus with other popular options in the region, such as Turkey or Egypt.
SOURCE:
Mail Today
Date - 8 November 2009
Edition - New Delhi
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