MakeMyTrip, the leader in the Indian online travel space and provider of best-value holidays, has launched maximum-saver US and European holidays for April - September 2010. The packages span the range of value-to-luxury spectrum, covering all categories of holidays. As part of the promotional offering, packages booked till January 26th will exclude the entire airfare component (including taxes) - effectively rendering the to-and-fro air travel as free. This offer does not have any hidden costs. For the first time in India, the Alaskan Cruise has been included in an escorted group package to America. Another attraction is Pike's Peak in Colorado Springs - the world's highest cog railroad. Similarly, escorted group packages to Europe now include first-in-industry highlights like a visit to the Galleria Ferrari - the Ferrari company museum in Italy, and Disneyland, Paris. The Ferrari museum visit offers travelers the opportunity to see vintage cars and even test drive them.
There are four American Holiday packages newly launched between the range of Rs. 1,59,999 to Rs. 3,26,000. This is an all-inclusive cost with no hidden components. The four newly-launched Europe Holiday Packages are in the range of Rs. 59,990 to Rs. 1,99,990.
Elaborating on the new holiday offering, Mr. Anand Kandadai (VP - Outbound Tours, MakeMyTrip.com), said, "The sheer number of holiday offerings in the market can leave a traveler confused about the parameters on which to finalize a holiday. As a trusted service provider, our best-value guarantee assures customers of receiving the fairest deal in the market. Our new range of holidays caters to travelers looking for affordable holidays which do not compromise on any aspect of the holiday experience - comfort, adventure or scale. Each element of the holiday has been designed keeping in mind the needs of different age-groups to ensure relevance for every member of the family."
Mr. Kandadai added, "This initiative is in line with our strategy to expand the international holidays market and make international holidays more accessible to the value-conscious Indian customer. We will support this launch with aggressive on-ground and media marketing. We are offering feature-packed premium holidays accompanied with transparent pricing and real-value offerings."
The marketing activities planned around the launch of these Holiday packages include a comprehensive mix of ATL and BTL promotions. MakeMyTrip will promote these packages through road-shows across 31 locations in India where they have retail presence. The company has earmarked a significant budget to promote these packages through advertising in the print and television media as well as local marketing activities.
SOURCE: Afaqs.com
Date - 11 January 2010
Edition - National
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