With an aim to further attract Indian travellers to Egypt, the Egypt Tourism Authority will focus on promoting Honeymoon, Heritage and Culture segments in India. The tourism board is looking at promoting the same through travel agents, media campaigns through different mediums like outdoor, print and online, as well as conduct joint promotions with travel agents. Besides this, the tourism board is also looking at promoting MICE, Incentive, Golf and Safaris in the Indian market.
Speaking with TravelBiz Monitor, Samy Mahmoud, Under Secretary Head of The International Tourism Sector, Egyptian Tourist Authority said, "For Egypt, India is the second biggest emerging market after Japan and we will look at promoting the destination through travel agents and different marketing initiatives."
From the Indian market, the tourism board is targeting a total of one lakh Indian tourists this year, whereas last year the country witnessed 88,000 Indian visitors. Furthermore, the tourism board will also invest USD 130 million over a period of next three years to promote Egypt in the international markets.
SOURCE: TravelBizMonitor.com
By Krupa Vora | Mumbai
Date - February 10, 2010
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