MakeMyTrip, the leader in the Indian online travel space and provider of best-value holidays, has launched maximum-saver US and European holidays for April - September 2010. The packages span the range of value-to-luxury spectrum, covering all categories of holidays. As part of the promotional offering, packages booked till January 26th will exclude the entire airfare component (including taxes) - effectively rendering the to-and-fro air travel as free. This offer does not have any hidden costs. For the first time in India, the Alaskan Cruise has been included in an escorted group package to America. Another attraction is Pike's Peak in Colorado Springs - the world's highest cog railroad. Similarly, escorted group packages to Europe now include first-in-industry highlights like a visit to the Galleria Ferrari - the Ferrari company museum in Italy, and Disneyland, Paris. The Ferrari museum visit offers travelers the opportunity to see vintage cars and even test drive them.
There are four American Holiday packages newly launched between the range of Rs. 1,59,999 to Rs. 3,26,000. This is an all-inclusive cost with no hidden components. The four newly-launched Europe Holiday Packages are in the range of Rs. 59,990 to Rs. 1,99,990.
Elaborating on the new holiday offering, Mr. Anand Kandadai (VP - Outbound Tours, MakeMyTrip.com), said, "The sheer number of holiday offerings in the market can leave a traveler confused about the parameters on which to finalize a holiday. As a trusted service provider, our best-value guarantee assures customers of receiving the fairest deal in the market. Our new range of holidays caters to travelers looking for affordable holidays which do not compromise on any aspect of the holiday experience - comfort, adventure or scale. Each element of the holiday has been designed keeping in mind the needs of different age-groups to ensure relevance for every member of the family."
Mr. Kandadai added, "This initiative is in line with our strategy to expand the international holidays market and make international holidays more accessible to the value-conscious Indian customer. We will support this launch with aggressive on-ground and media marketing. We are offering feature-packed premium holidays accompanied with transparent pricing and real-value offerings."
The marketing activities planned around the launch of these Holiday packages include a comprehensive mix of ATL and BTL promotions. MakeMyTrip will promote these packages through road-shows across 31 locations in India where they have retail presence. The company has earmarked a significant budget to promote these packages through advertising in the print and television media as well as local marketing activities.
SOURCE: Afaqs.com
Date - 11 January 2010
Edition - National
Showing posts with label Europe Holidays. Show all posts
Showing posts with label Europe Holidays. Show all posts
Tuesday, January 12, 2010
Tuesday, December 1, 2009
Foreign Holidays Back in Season Despite Downturn
Going on holiday is back on the cards again despite the recession, with a global survey showing one in five people plan to travel overseas, even if it's largely within their region. The survey by credit card firm MasterCard asked over 10,600 people in West Asia, Africa and the Asia-Pacific about their travel priorities for the next six months, and the findings are likely to cheer the global travel industry which has had a rough year due to global financial crisis.
Some 20 per cent of respondents said they plan to spend on international travel packages, with Hong Kongers topping the list of people planning holidays abroad, followed by Singaporeans and Saudi Arabians. African respondents were the most keen to travel long haul and go to the US, Canada or European destinations, but for the majority, their top 10 holiday destinations were largely within their own region. Japan, Australia and China were the most popular countries for prospective travellers in the Asia-Pacific, while West Asians were more likely to visit Egypt and the UAE, the survey showed.
Resilience of Industry
Yuwa Hedrick-Wong, Asia-Pacific economic adviser for MasterCard Worldwide, said the survey showed the resilience of the travel industry in parts of the world not as badly affected by the global financial crisis as the US and Europe.
The survey involved 24 countries and territories, from Australia to Nigeria. "Although travel patterns have changed moderately, we see that consumers' appetite for travel has held up through the recession," Hedrick-Wong said in a statement.
"The fact that Asia has been the region that has been least affected by the global recession also means that spending on travel by Asian consumers will likely re-bound more strongly in the coming months as well."
Across the 14 markets surveyed in Asia-Pacific, 22 per cent said they were planning a holiday abroad, compared to 20 per cent six months ago. Nearly 60 per cent stated international travel was a priority non-essential, or discretionary, spend.
In West Asia, almost a Quarter were planning trips abroad, down from a third six months ago, but nearly 90 per cent said the strongly believed in spending money on travel. In Africa, some 17 per cent of respondents plan to spend on international air travel, the survey showed, a figure Hedrick-Wong said was likely to rise in the coming years in line with economic growth and rising incomes.
SOURCE:
The Hindu Business Line
Date - 29 November 2009
Edition - New Delhi
Some 20 per cent of respondents said they plan to spend on international travel packages, with Hong Kongers topping the list of people planning holidays abroad, followed by Singaporeans and Saudi Arabians. African respondents were the most keen to travel long haul and go to the US, Canada or European destinations, but for the majority, their top 10 holiday destinations were largely within their own region. Japan, Australia and China were the most popular countries for prospective travellers in the Asia-Pacific, while West Asians were more likely to visit Egypt and the UAE, the survey showed.
Resilience of Industry
Yuwa Hedrick-Wong, Asia-Pacific economic adviser for MasterCard Worldwide, said the survey showed the resilience of the travel industry in parts of the world not as badly affected by the global financial crisis as the US and Europe.
The survey involved 24 countries and territories, from Australia to Nigeria. "Although travel patterns have changed moderately, we see that consumers' appetite for travel has held up through the recession," Hedrick-Wong said in a statement.
"The fact that Asia has been the region that has been least affected by the global recession also means that spending on travel by Asian consumers will likely re-bound more strongly in the coming months as well."
Across the 14 markets surveyed in Asia-Pacific, 22 per cent said they were planning a holiday abroad, compared to 20 per cent six months ago. Nearly 60 per cent stated international travel was a priority non-essential, or discretionary, spend.
In West Asia, almost a Quarter were planning trips abroad, down from a third six months ago, but nearly 90 per cent said the strongly believed in spending money on travel. In Africa, some 17 per cent of respondents plan to spend on international air travel, the survey showed, a figure Hedrick-Wong said was likely to rise in the coming years in line with economic growth and rising incomes.
SOURCE:
The Hindu Business Line
Date - 29 November 2009
Edition - New Delhi
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