MakeMyTrip launches Fly Free Domestic Summer Holidays across India

MakeMyTrip, the leader in the Indian online travel space and provider of best-value holidays, has announced its all inclusive summer holiday packages for 2010. These holidays have been created to provide a great degree of flexibility to the traveller, for the first time in the Indian domestic travel space.

Demonstrating high customer focus & understating of modern travel needs, MakeMyTrip Summer Holiday Packages offer industry-first offerings such as:
- Packages inclusive of airfare with a flexibility to travel form 6 major cities across India
- Packages starting from major cities as opposed to traditional departures only from the hub cities of holiday packages
- Daily departures, so that travelers can select date as per convenience

Packages have been created for destinations in Himachal, Ladakh, Kashmir, Uttarakhand, the North-East and South India. Departure hubs include Delhi, Mumbai, Ahmedabad, Kolkata, Bangalore and Chennai. Package cost and itinerary details have been elaborated upon in the annexure.

Elaborating on the new holiday offering, Mr. Keyur Joshi (COO and Co-Founder, MakeMyTrip.com), said, "We have created best-value holidays with elements that have never been offered in the Indian market before. For this, we have utilized our special relationships in the aviation sector as the largest sellers of air tickets in India. We have packaged the best of air and hotel deals to deliver great value & flexibility to Indian travelers.

Mr. Joshi added, "This will change the landscape of the domestic travel industry and how travellers buy holidays in India. MakeMyTrip has always offered greater choice and flexibility to travellers, and we are re-iterating our brand promise with these new products. Our new offering gives customers, the flexibility to choose any departure date against the traditional approach of 4-6 fixed dates of departure.

We will be offering "fly free holiday packages", at no extra cost, from various cities. Now travelers can choose to start their travel from 6 major cities and not pay extra for airfare to reach a fixed hub. For e.g. our flight inclusive Kashmir Package starts from various cities like Mumbai, Ahmedabad, Kolkata, Bangalore, Chennai and Delhi as opposed to traditional fixed itinerary package which would start from only Delhi. Reaching holiday destination by flight not just saves time but also gives an experience to customer to have good time with their family.

SOURCE: Afaqs.com
Date - 28 January 2010
Edition - National

MakeMyTrip offers Fly Free Packages to US and Europe

MakeMyTrip, the leader in the Indian online travel space and provider of best-value holidays, has launched maximum-saver US and European holidays for April - September 2010. The packages span the range of value-to-luxury spectrum, covering all categories of holidays. As part of the promotional offering, packages booked till January 26th will exclude the entire airfare component (including taxes) - effectively rendering the to-and-fro air travel as free. This offer does not have any hidden costs. For the first time in India, the Alaskan Cruise has been included in an escorted group package to America. Another attraction is Pike's Peak in Colorado Springs - the world's highest cog railroad. Similarly, escorted group packages to Europe now include first-in-industry highlights like a visit to the Galleria Ferrari - the Ferrari company museum in Italy, and Disneyland, Paris. The Ferrari museum visit offers travelers the opportunity to see vintage cars and even test drive them.

There are four American Holiday packages newly launched between the range of Rs. 1,59,999 to Rs. 3,26,000. This is an all-inclusive cost with no hidden components. The four newly-launched Europe Holiday Packages are in the range of Rs. 59,990 to Rs. 1,99,990.

Elaborating on the new holiday offering, Mr. Anand Kandadai (VP - Outbound Tours, MakeMyTrip.com), said, "The sheer number of holiday offerings in the market can leave a traveler confused about the parameters on which to finalize a holiday. As a trusted service provider, our best-value guarantee assures customers of receiving the fairest deal in the market. Our new range of holidays caters to travelers looking for affordable holidays which do not compromise on any aspect of the holiday experience - comfort, adventure or scale. Each element of the holiday has been designed keeping in mind the needs of different age-groups to ensure relevance for every member of the family."

Mr. Kandadai added, "This initiative is in line with our strategy to expand the international holidays market and make international holidays more accessible to the value-conscious Indian customer. We will support this launch with aggressive on-ground and media marketing. We are offering feature-packed premium holidays accompanied with transparent pricing and real-value offerings."

The marketing activities planned around the launch of these Holiday packages include a comprehensive mix of ATL and BTL promotions. MakeMyTrip will promote these packages through road-shows across 31 locations in India where they have retail presence. The company has earmarked a significant budget to promote these packages through advertising in the print and television media as well as local marketing activities.

SOURCE: Afaqs.com
Date - 11 January 2010
Edition - National